THE PROBLEM

Leftover fabric and offcuts from garment production alone amounts to billions of square meters of waste world over and when combined with the fast fashion exponentially increases waste generated by the sector with huge consequences for the planet and its life sources. Industrialization and fast fashion have dealt a huge blow on the local weaving industry in Nigeria. Faced with a fast dwindling market for their work, local weavers have abandoned the loom for more sustainable sources of income.

OUR RESPONSE

The scrap fabrics we collect from garment production facilities are incorporated into yarns and woven on traditional looms into an entirely new fabric called the Diakwu Cloth. This minimizes waste, increases the lifespan of the fabrics and supports the generational craft of hand weaving while providing fair compensation to the weavers.

OUR MODEL

Our model is centered on value creation, collaborative partnerships and customer education. Building relationships and raising awareness on consumer’s social responsibility provides value beyond the product and impacts purchase behaviour. Collaborations within the value chain to encourage a sustainable production cycle particularly with likeminded designers who can give expression to new ideas and influence favourable buying decisions. 

OUR UNIQUE SELLING POINT

Diakwu Cloth is designed and produced to impact the environment in the least possible way without sacrificing aesthetics and quality. Production by the local weavers using traditional looms provides them gainful employment and preserves an age old craft. Not only does each fabric provide a new lease of life for mounds of scrap collected from production floors, relationships developed with like-minded actors across the value chain take us a step closer to achieving a fully circular product lifecycle.

OUR LONG-TERM VISION

To drive and inspire circularity in product lifecycles as well as individual lifestyle options in the global fashion industry.