More About us
Made from textile waste and woven on traditional looms, the ‘Diakwu cloth is eco-conscious. The name ‘Diakwu is derived from Ndiakwu, a village in Otolo Nnewi, Anambra State, Nigeria. Its unique production process is a leap towards a circular economy and represents:
- Ethical application of textile waste;
- Jobs for the local weavers who we train in the process;
- 5% of sales to Slay Dot Com Aid Initiative’s charitable work;
- A reduction in greenhouse gas emissions.
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Instagram – @diakwucloth – for updates on new designs and our production processes.
Leftover fabric and offcuts from garment production alone amounts to billions of square meters of waste world over and when combined with the fast fashion exponentially increases waste generated by the sector with huge consequences for the planet and its life sources. Industrialization and fast fashion have dealt a huge blow on the local weaving industry in Nigeria. Faced with a fast dwindling market for their work, local weavers have abandoned the loom for more sustainable sources of income.
The scrap fabrics we collect from garment production facilities are incorporated into yarns and woven on traditional looms into an entirely new fabric called the Diakwu Cloth. This minimizes waste, increases the lifespan of the fabrics and supports the generational craft of hand weaving while providing fair compensation to the weavers.
Our model is centered on value creation, collaborative partnerships and customer education. Building relationships and raising awareness on consumer’s social responsibility provides value beyond the product and impacts purchase behaviour. Collaborations within the value chain to encourage a sustainable production cycle particularly with likeminded designers who can give expression to new ideas and influence favourable buying decisions.
OUR UNIQUE SELLING POINT
Diakwu Cloth is designed and produced to impact the environment in the least possible way without sacrificing aesthetics and quality. Production by the local weavers using traditional looms provides them gainful employment and preserves an age old craft. Not only does each fabric provide a new lease of life for mounds of scrap collected from production floors, relationships developed with like-minded actors across the value chain take us a step closer to achieving a fully circular product lifecycle.
OUR LONG-TERM VISION
To drive and inspire circularity in product lifecycles as well as individual lifestyle options in the global fashion industry.